Data privacy for advertising

Last updated on 13th of July 2018

This privacy policy (“policy“) describes our guidelines with regard to acquisition, use and transfer of personal data by the service maatoo (”service”), accessible via, operated by 55 weeks ag (“us”, “we” or “our”) as well as the different marketing activities (website, offline activities, social media, e-mail in html format, named “channels”).

Opt-In, Opt-out und «Do Not Track»

The privacy of our visitors is very important for us. Therefore we have established a strict opt-in policy for and made a control center for our visitors. To open it, please click on the colored gearwheel on the left-hand side. In the control center you can set the desired level of privacy and you can give (opt-in) or refuse (opt-out) your agreement for tracking.

Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution operated by Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) that allows marketed website tags to be managed using an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information. If recording has been deactivated on domain or cookie level, this setting will remain in place for all tracking tags implemented with Google Tag Manager.

Google Analytics / Universal Analytics

If you have given your consent, Google Analytics, a web analysis service of Google Ireland Limited (“Google”) is used on this website. The use includes the “Universal Analytics” operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user’s activities across devices.

Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users interact with the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. We would like to point out that on this website Google Analytics has been extended to include IP anonymisation in order to ensure anonymous collection of IP addresses (so-called IP masking). The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. For more information on terms of use and data protection, please visit or

Purposes of the Processing
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and Internet use.

Legal Basis
The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1 lit. a GDPR.

Recipients or Categories of Recipients
The recipient of the collected data is Google.

Transfer to Third Countries
Personal data will be transferred to the USA under the EU-US Privacy Shield on the basis of the European Commission’s adequacy decision. You can download the certificate here.

Duration of Data Storage
The data sent by us and linked to cookies, user-identifiers (e.g. User-IDs) or advertising-identifiers are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

Rights of the Persons affected
You can revoke your consent at any time with effect for the future by blocking the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functionalities of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the Browser Add-on. Opt-out cookies will prevent future collection of your data when you visit this website.

Google Ads conversion tracking

This website uses the online advertising program “Google AdWords” and the conversion tracking within the framework of Google AdWords, Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the program of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine, in relation to the advertising campaigns data, how successful the individual advertising measures is. We are interested in showing you advertisements that are of interest to you. We want to make our website more interesting for you and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set on a user’s browser, if he clicks on an AdWords ad delivered by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to recognize that the user clicked on the ad and was forwarded to this page. Each Google AdWords customer gets a different cookie. Thus, cookies cannot be traced via the website of AdWords customers. The information collected by the conversion cookies is used to provide aggregate conversion statistics to AdWords customers who have opted-in for conversion tracking. Customers are informed about the total number of users who clicked on the ad and were forwarded to a conversion tracking tag page. However, they do not get any information enabling them to identify users personally. If you do not want to participate in the tracking program, you can refuse the use of this program by deactivating the Google Conversion Tracking cookie via your Internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 (1) point f GDPR.
Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
For more information about Google’s privacy policy, please visit:
You can permanently deactivate cookies for advertising preferences by blocking them via a respective setting of your browser software or by downloading and installing the browser plug-in, available under the following link:
Please note that certain functions of this website may not be used or only to a limited extent, if you have deactivated the use of cookies.

Google Ads tracking for remarketing

Our website uses the functions of Google AdWords Remarketing, which enable us to advertise our website in Google search results, as well as on third-party websites. Provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) point f GDPR.
Any additional processing will only take place if you have agreed with Google that your Google Internet and app browsing history will be linked to your Google Account and information from your Google Account will be used for personalized ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data in connection with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal data with Google Analytics data to create target groups.
You can permanently disable the setting of cookies for advertising preferences. You may download and install the browser plug-in available at the following link:
Alternatively, you can contact the Digital Advertising Alliance at to find out how to set cookies and to make the relevant settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
Further information and the data protection regulations regarding advertising and Google can be viewed at:

Facebook pixel

Within our internet presence, we use the “Facebook pixel” of, Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This allows us to track the behaviour of users after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize advertising efforts.

The information we collect is anonymous to us, so it does not allow us to identify users. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Guidelines. You can enable Facebook and its affiliates to serve ads on and off Facebook. A cookie may also be stored on your computer for these purposes. In order to generally oppose the use of cookies on your computer, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can lead to the fact that some functions on our website can no longer be executed.

You can find further information on the protection of your privacy in the Facebook data protection information:

You can also use the remarketing function “Custom Audiences” in the section Advertisement Settings under You must be logged in to Facebook to do this.


This website uses functions of the LinkedIn network. The provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Whenever you access one of our pages that includes LinkedIn functions, a connection is established to the LinkedIn servers. LinkedIn is notified that you have visited our website with your IP address. If you click on the LinkedIn “Recommend” button while you are logged in to your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. Please note that, as the providers of the site, we have no knowledge of the content of the data transmitted or its use by LinkedIn. For more information, please refer to LinkedIn’s privacy policy.

Privacy Policy Relating to the Implementation and Use of

We use the service on our channels so that we can ensure optimal communication with our customers. The maatoo servers of the provider 55 weeks ag, Busswilstrasse 16, 3250 Lyss, Switzerland, are located in Switzerland. places a permanent cookie on a home page if there is not already a maatoo cookie on your device. If you have previously accessed a website that utilizes maatoo, you may already have a maatoo cookie. If this cookie is placed on other websites, the information from the visit to our websites is visible solely to us and is shared neither with 55 weeks ag nor with other users of the maatoo system. In the same vein, it is not possible for us to use this cookie to record or view any information about your visits to other websites.

Among other purposes, we use the maatoo cookie to analyze your use of our system so that we can continuously improve its operation. Emails that are sent with the aid of maatoo use tracking technologies. We use these data primarily to find out what subjects interest you by tracking whether our emails are opened and what links you click on. We use this information for the improvement of the emails that we send to you and of the services we provide and combine it with previously available tracking or profiling information.

If you do not want us to be able to recognize your computer (hard-drive cookies), you can make the appropriate settings in your browser so that it either erases cookies from your computer hard drive, blocks all cookies, or warns you before a cookie is stored.